Your website’s purpose extends beyond aesthetics; it must be an Effective Website that drives sales and/or imparts valuable information to your visitors.
Building an effective website requires more than just technical expertise; it also demands a clear understanding of the client’s vision, goals, target audience, and more.
This collaborative process is crucial to creating a website that not only looks great but also drives results. If you’re a client looking to partner with a web design agency, it’s essential that you provide all the necessary information to shape your website effectively.
This blog post aims to guide you through the specific information and materials you should provide to ensure your web design agency can build a WordPress website that truly embodies your brand, engages your audience, and exceeds your business objectives.
1. Purpose and Goals for an effective website
Define the purpose of your website. Is it a personal blog, an e-commerce platform, a portfolio, or something else? Understand your goals to ensure your website meets its intended objectives. Originally a blogging platform, WordPress has blossomed into the world’s leading Content Management System, powering over 30% of websites globally. See Top 10 Reasons Why WordPress is the Best Website Platform
2. Target Audience
The target audience of a website refers to the specific group of people or individuals that the website aims to attract, engage, and cater to. Identifying the target audience is a crucial step in the website development process, as it influences various aspects of the site, including content, design, tone, and functionality. Understanding the needs, preferences, and behaviours of the target audience allows website owners to create a more tailored and effective user experience.
3. Content – for an effective website
Content is king!
Content plays a crucial role in engaging the target audience, conveying the website’s message, and achieving its goals.
Prepare all the content you want to showcase on your website. This includes text for pages, images, Calls to Action (CTAs), videos, and any other media you want us to use.
Well-crafted and relevant content can make a significant impact on user experience, SEO (Search Engine Optimization), and the overall success of the website.
4. Design and Layout – for an effective website
Design and layout are critical components of a website that significantly influence its visual appeal, usability, and overall user experience.
Have an idea of how you want your effective website to look and feel. Consider the colour scheme, font styles, and overall layout to create a visually appealing and cohesive design.
5. Domain Name
Besides content, you’ll also need to consider the technical aspects. Do you have a domain name in mind? If not, you’ll need to choose one that represents your brand or website’s focus.
Choose a unique and relevant domain name that represents your brand or website’s focus. Short and Memorable, a shorter domain name is easier to remember and type. Aim for simplicity and avoid using complex or hard-to-spell words. You can choose a domain name at GoDaddy.
6. Hosting Service
To get your website live on the internet, you’ll need a hosting service. If your website is an Ice Cream Truck, think of web hosting as a parking spot!
Select a reliable hosting provider that suits your needs and budget. Hosting is essential for making your website accessible on the internet.
Avoid succumbing to the allure of low-cost WordPress hosting options; they often lure you into a labyrinth of endless add-ons while neglecting to provide the fundamental services required to achieve the results you rightfully anticipate. The cheaper WordPress hosting options of GoMummy, HostStinger, HostCrocodile, YellowHost, 2&2 etc offer prices that are too good to be true because they really are too good to be true.
At Pressific, we don’t just host websites. We manage and maintain your WordPress website so that you can focus on the core part of your business.
7. Functionality – for an effective website
The functionality of a website is crucial for providing a positive user experience, achieving the website’s goals, and ensuring smooth navigation and engagement.
Knowing the functionalities you want will help in the development process.
Here are some common functionalities include:
1. Navigation Menu
A well-designed navigation menu enhances the user experience by simplifying interactions, improving accessibility, and saving valuable time. Examples of navigation menus: home, about, services, products, contact, etc.
2. Search Functionality
A search bar enables users to quickly find specific content or products on the website, especially on sites with a large amount of information.
3. Contact Form
Does this need to be simple or does it require complex input from your visitors? Websites can include forms or surveys for user feedback, lead generation, or data collection.
4. Social Media Integration
Just links to Social Media or do you require sharing buttons that add additional text? Perhaps you want to embed some of the social media content on your website.
5. E-commerce Functionality
For online stores, e-commerce functionality includes features like product listings, shopping carts, payment gateways, and order processing.
Or perhaps all you need is something simpler (such as the one found here on Pressific.com where there isn’t a cart checkout, but direct Stripe integration allows subscriptions and one-time purchases.
6. Newsletter Subscription
Newsletters serve as a lifeline between websites and their audience. By delivering updates, insights, and special offers straight to their inbox, websites can foster a sense of community, drive repeated visits, and even spur conversions.
7. Multimedia Support
The functionality to display images, videos, audio, and other multimedia enriches the user experience and makes the content more engaging.
While WordPress makes embedding media a breeze, it’s crucial to select content that aligns with your brand and resonates with your audience.
Do you need custom animation specific to your brand?
8. Analytics and Tracking
Integration with analytics tools provides insights into website traffic, user behaviour, and performance, helping in data-driven decision-making.
Do you require tracking beyond what Google Offers? Such as website hotspot monitoring?
8. SEO Strategy – for an effective website
SEO Strategy. Technical SEO may not be enough to get you ahead of your competitors.
9 Legal and Privacy Considerations
Be aware of any legal requirements and privacy policies that apply to your website, especially if you’re collecting user data or conducting e-commerce.
With Pressific, we don’t count your terms and privacy pages as pages, so we are happy to add them to your Pressific-hosted or designed website for free. However, the content of these pages is your responsibility as the client.
Conclusion for a swift launch of an effective website
When the website’s objectives are well-defined, the content can be organized effectively, and the layout and design can be tailored to meet the needs of the target audience. This clarity ensures that the website development process flows smoothly, reducing the chances of rework and delays.